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The coming year will see exciting times in the evolving Australian bus market. With the insurgence of high-quality imported built-up buses to Australia, the traditional way of buying a bus, its associated costs and lengthy delivery times are no longer the only option.

Bus operators will be spoilt with choices and can expect competitive pricing and lead times of 3-4 months only with these tailored design imports.

WHITE Motor Corporation (Australia) has made a move into the Australian market. This company has secured the exclusive importing rights for HIGER.

HIGER is the Asia BAAV Bus Expo award winning Bus Coach Builder of the Year (2007, 2008 and 2009). It has also won the Equipment award and the Safest Brand of Choice award four years running (2006, 2007, 2008, 2009).
The HIGER Bus, through innovative engineering, has been tailor made to meet Australian standards and conditions. This bus range is built tough and will stand the test of time.

WHITE Motor Corporation states, “We had made many trips to China and it was HIGER’s commitment to quality and innovation that attracted us to the brand. It was also impressive that one of Europe’s biggest chassis suppliers, SCANIA, has formed a strategic partnership with HIGER to build bodies for selective SCANIA buses. “WHITE Motor Corporation’s potential customers can only be impressed as this proves the brand’s legitimacy in the marketplace.”

Although WHITE Motor Corporation has only recently appeared on the Australian scene, the partnership began more than two years ago and it has been working tirelessly to bring the best possible product package to the Australian market.

2009 sees WHITE full steam ahead, with an expanded product range nearing completion. You can expect to see the addition of the RoadBoss range in 10.5m (45 seats) and 12.3m (57 seats) variants. In production also is the 8.5m MidiBoss (33 seats) to compliment its bigger brother, the current Australian Complied 39 seat 9.2 metre MidiBoss.The 12.2m, 57 seat SchoolBoss with half luggage bins fitted both sides (6 doors) will be priced to sell and be a strong competitor in the school bus market.

The 12.3m Lo-Floor CitiBoss has arrived. It will make appearances at the VIC and NSW bus expos.

Expected early 2010 is the 7-7.5m, 23-29 seat, LittleBoss. It will have a GVM of less than 8 tonne and will bring some strong competition to the small bus market.

WHITE has been very selective with the components used on its range of buses. All branded components are 100% genuine and warranted in Australia by the relevant manufacturers. “We have stacked our buses with 100% genuine quality components that are demanded in the Australian market.” Cummins, ZF, Allison, ThermoKing, Wabco, Powerdown, Firestone, CAN Bus and Meritor can be found throughout its range.

WHITE is currently in the process of appointing dealers throughout the country. WHITE will be appointing its dealers on the basis of reputation, bus industry experience and servicing and spare parts commitment. Appointed dealers will showcase buses on display and hold stock inventories of “hot moving parts”.

Additionally, this year White will launch a range of seats on the Australian market. The seats are being designed to suit the Australian bus market. WHITE’s seats will be of quality build, light weight, ADR compliant and 100 percent warranted in Australia. The seat range will include fixed and reclining ADR68 school/coach/tour specification, 2/3 School/Charter specification with lap-sash or lap belts or no belts at all. Leather and cloth will be available. With an innovative design incorporating variable leg and wall mount positions, a “one seat fits all” will remove the need for expensive custom-made seats. Lead times will be minimal as stock will be held in our warehouse, once operations are in full swing.
You will no doubt hear a lot about White over the coming 12 months. WHITE and its dealers will be attending all major bus conferences and expos throughout Australia.

Keep an eye out in ABC magazine for upcoming road trips of WHITE buses as they get the product out there and put it through its paces. WHITE is adamant that its products will be of excellent quality, well priced and backed up by solid support.

WHITE Motor Corporation is here to stay.
It’s on an exciting journey and you’re invited.

A little about Higer…
Higer’s production base is a modern state of the art complex comprising three production plants covering 500,000 square metres in the Singapore-Suzhou Industrial Park. Higer manufactures a quality bus to suit each of the industry’s requirements. Buses range from 6 –18 metres thereby catering to the differing and specific requirements of the high-end tourist coaches, passenger transit, institutional commuting and city public transportation bus markets.

Higer combines manufacture, assembly and advanced inspection and testing procedures, with market analysis, research and development and rigorous training of its 2,800 employees (745 of which are highly specialized technicians).
Higer Bus has achieved outstanding increases in production volume, profits and market share, both domestically and more recently, internationally.

To date, Higer has produced and released more than 16 Series comprising 300 models. Having entered the international bus scene in 2006, an impressive export figure of 2,842 units was achieved by the end of 2007 and its trademark was registered in 48 countries. Higer has developed a comprehensive and functional international service network. There are currently more than 30 Higer Sales Branches worldwide and it has also expanded its extensive domestic spare parts and service networks overseas. Recognising that safety is the core value of the bus industry, Higer’s Brand Concept is “Focus on Safety”. Relentless dedication to this aspect at all stages of production, has resulted in Higer being awarded the Chinese Bus Industry’s “BAAV Safest Equipment” and the “Safety Brand of Choice” in each of the past 4 years (2006-2009).

Higer’s has collected numerous awards from Asia’s most prestigious Bus Expo, the BAAV. These include; “Best Bus Manufacturer” and “Best Bus Shape”, “Equipment and Safest Brand of Choice” (2006-2009) and was awarded the shows major award, “Coach Builder of the Year” three years running (2007-2009).

Further information regarding Higer Bus can be accessed at www.higer.com.cn